Ehrenamt Campaign

Initiated by the German Federal Chancellery under Minister of State Ronald Rauhe this nationwide campaign captures the heartbeat of voluntary work in Germany. Throughout the year the project travels the country to capture the crucial role in our society.
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Siegfried & Joy

This collaboration with Siegfried & Joy for the German Federal Ministry of Transport transforms tech into pure magic - bringing digital convenience to life. It playfully redefines vehicle administration by staging the one-click sharing of digital certificates as a illusion.
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iKFZ-App Launch

An ordinary police control in the heart of Berlin’s government district serves as the backdrop for this teaser, crafted in cooperation with the German Federal Ministry of Transport under Federal Minister Patrick Schnieder introducing digital future for vehicle registration.
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OOH VAT Campaign

Translating fiscal policy into a powerful brand moment, this agile Out-of-Home campaign for Mc Donald’s was launched in immediate response to the year-end VAT reduction in the gastronomy sector - high-conversion assets in multiple formats, ensuring maximum visibility.
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Mockumentary Series

The clever blend of satire and smart banking - this three-part social media mockumentary series for Sparkasse was produced in Co-Creation with Jenny Koepper to spotlight the "Bezammeln" campaign. The viral episodes generated millions of views across TikTok and Instagram.
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Mobility Challenge

Two generations, one electric car and a historic road trip from the suburbs to the vibrant Hamburger Dom. This heartwarming challenge was crafted for the German Federal Ministry of Transport to promote national e-mobility and the fast expansion of the Deutschlandnetz.
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Chicken Big Mac®

A playful dialogue on the streets becomes the perfect stage for the Chicken Big Mac® campaign. This casefilm for Mc Donald’s captures a two hand-installed billboard chat as they invite the public to debate a crucial question: can a chicken-based icon truly be called a real Big Mac®?
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Image Campaign

The recently established Federal Ministry for Digital and State Modernization spotlights Germany’s digital evolution through three cinematic, multi-format films showcasing the importance of fibre-optic technology and how it builds the nation's best internet infrastructure.
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The Yard Westfield

Welcome to the future of work: an engaging four-part content series showcasing the transition of Shell to its state-of-the-art office inside Hamburg’s Westfield shopping center while highlighting the premier benefits and elevated environment awaiting their employees.
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Showcase Collection

Over a year and a half for Lidl International marks a series of signature productions traveled from sun-drenched Cape Town over rainy Spain to the studios of Hamburg - orchestrating high-end set organization and refined post-production. Strict NDAs leave the greatest stories untold.
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Exhibition Content

Immersive digital experiences take over Cologne during Digital X as signature motion graphics for Telekom Business merging a diverse range of multi-format assets alongside the iconic Big Wave Screen showcase personalized tech solutions suited to every business.
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Breakfast Campaign

A massive multi-channel rollout brought the new early-hour takeover for Mc Donald’s to life across TV, web and social media. Connecting all digital touchpoints, several custom-built motion graphics in different lengths ensured maximum brand impact for their new breakfast campaign.
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Clarification

All work shown on this website has either solely, mainly or definigly been conceived, executed or supervised by myself. I don’t claim creative results for work that wasn’t at least largely influenced by me.

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